Post-Pandemic Employee Communications Strengthen Employee Connections

By Meagan Tyson

In a year marked by extreme disruption, employers and workers alike are looking to re-establish some semblance of post-pandemic normalcy. Internal communication is more important than ever, especially when it succeeds at strengthening organizational ties. Employee benefits are integral to your value proposition, and a critical starting point.

Even before the coronavirus pandemic, effective employee communication has been a challenge: 71% of employees don’t read or engage with company emails; only 13% use the company intranet daily. Still, nearly three-fourths of employees believe they are missing out on company news. Here are ways to fix those issues moving forward.

Connecting is a matter of what you say and how

Think about the tone you’re using in your messaging. It should be simple and honest to be most effective. Consider these pointers:

  • An informal, personalized approach is most effective. Use first person (“I” and “we”) or second person (“you” and “yours”).

Use the right channels and media

Technology shifts have changed media access and usage patterns, which vary by demographic. Millennials represent 50% of the workforce today (75% by 2025); along with the Gen Zs, they are leading the mobile-first employee communications trend. Then there are visuals. Most people only remember about 10% of something they heard 72 hours earlier. Add visuals, and retention jumps to 65%. If you leverage those trends in your communications, you’ll improve engagement. Some tactics include video messaging, live and on-demand; real-time updates on microsites outside the company firewall; text messages; and digital signage and banners.

What’s important to your people today?

The coronavirus will be top of mind with everyone for some time, so start communicating about your relevant benefits and policies today. Now is also the time to chart out your open enrollment communications for a remote working environment.

  • Benefits to promote:

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HUB International

HUB International is a leading North American insurance brokerage that provides employee benefits, business, and personal insurance products and services.